About Dave
The commercial leader
who has seen this before
I help established and scaling companies build the commercial leadership
and revenue infrastructure they need to grow — and to navigate the disruption
that AI is bringing to every market, including theirs. The bottleneck
is almost never the technology. It is always the people, process,
and day to day execution where value is unlocked.
What separates me from other fractional CROs is a career spent at
numerous major technology disruption cycles — PC adoption, e-learning,
software as a service, online assessment / behavioral change platforms,
HR technology, and now AI — each time in a senior commercial or
co-founder role, each time at the same inflection point organizations
are facing now.
Across all of it, the businesses I have worked in and with have been complex,
consultative, and relationship-driven — professional services, enterprise B2B,
and expertise-led organizations where the sale takes months and the client
relationship lasts years. A meaningful part of my work is with founder-led
and owner-operated businesses that have grown on the strength of relationships
and reputation, and are now ready to build the commercial infrastructure to
grow beyond them.
"The barrier to creating value through the use of technology is always human,
never the technology itself. I have spent 30 years proving it — in startups
and larger organizations."
My most recent role was as a co-founder of SightGlass Group — a research based
AI workforce readiness diagnostic platform.
SightGlass helps organizations understand “what is true” for their employees
as they prepare to take on AI, digital transformation and other critical
business transformations. I often use SightGlass in support of the
small number of fractional CRO and advisory engagements
I personally undertake where the commercial challenge is real and urgent.
Prior to SightGlass, I was EVP Global Sales at Insights
Learning & Development — a $130M professional services and consulting
business operating across 11 countries. Not a software company. A people-first,
relationship-driven enterprise B2B business that sold transformation to C-suites.
I built and ran the commercial organization — 175 people, partner channels,
direct sales, alliances, pricing, and revenue operations — and delivered
28% average annual growth at 21% profitability for two consecutive years.
Clients included
Google, Microsoft, Novo-Nordisk, Novartis, BP, Sanofi
and 100+ global enterprises.
30 years at the disruption frontier
~1990
PC Era
Priority 01 Computer Education Services
Co-founded Canada's first corporate tech training businesses. Lesson one: adoption is a people problem.
2001
E-Learning
EY Intellinex · DDI
Founding team, EY's $50M e-learning spinout. Director of Alliances at DDI.
2007
Behavioral
The David Allen Company — VP & CMO
Sold Getting Things Done to Fortune 500 C-suites: Google, World Bank, HP, Merck, Medtronic.
2014
HR Tech
Insights L&D — EVP Global Sales
$130M P&L · 175 people · 11 countries · 28% avg growth · 21% profitability.
2026
AI Era
SightGlass · Reset Productivity · Fractional CRO
Co-founded AI workforce readiness platform. $5M pipeline in 12 months. Now available for select fractional engagements.
